The process of opening a business can be stressful and difficult. There are a lot of important aspects that you have to consider so you can propel your business for long-term success. Grand opening events can help your business reach consumers who do not know about your products or services. It helps raise business and brand awareness, generates buzz for your business, and helps build relationships with the community.
Here are some creative grand opening ideas and inspiration for your business
1. Soft Launch
This is one of the perfect ways to test the waters with fewer risks. There is a lot of business that do this. Instead of going all out for a grand opening, they first do a soft launch. In soft launches, you invite a small group of people who may be close to you or your employees. The key here is to invite people you aren’t afraid of losing as a customer. Having a soft launch can help you get feedback and let your employees have a trial run for practice before the grand opening of your business.
2. Utilize the power of hashtags
Create a branded hashtag specific to your company. Social media channels have hashtags that help you reach more people. You can also create hashtags for giveaways and have raffle winners participate in your grand opening. These hashtags increase the business visibility while giving you free promotions.
3. Offer discount
You can give discounts or promo codes to people who will be attending your grand opening. These codes can be used a month from the grand opening so that they can come back to your business soon!
4. Build a pop-up store
Pop-up stores do a great job of perking up the interests of people. Pop-up stores have a time limit so people are more likely to interact with the brand. Pop-up stores give people an in-person brand experience that is fun and engaging. Check out pop-up events near your location for a chance to participate.
5. Invite influencers
Pick influencers with a similar audience as your business. Regardless if they can attend or not, you can send them an invitation along with a PR package or swag gift they can post on social media.
6. Social Media Event
Make sure to create an event page using your social media pages for the grand opening. Try to utilize the live streaming software that Facebook, YouTube, and Instagram offer. Your social media pages can draw audiences because the reach isn’t limited to geography. Ensure that there are activities that online participants can join!
7. Host giveaways
A lot of new businesses have practiced doing giveaways to build their audience for the first few weeks. Because let’s face it, who doesn’t love free stuff? Try giving limited items for the giveaway. You can also give your community a chance to try some of your products before purchasing them! Word-of-mouth promotions are golden, as they build trust around the community.
8. Raise funds for charity
Partnering with a local charity can help build relationships with the community and community members. This act also personalizes your brand while adding purpose and offering service to your community. When you partner with a local charity, you can partner with them for future events as well.
People love listening to live music. Invite local performers or musicians around your area that can be a part of the concert, or even invite big-name bands if you have the budget for it. Having a concert gives attendees something to do while they’re on a break from shopping. Make them have a great experience with your brand.
10. Invite a local celebrity
They don’t have to be big names as long as they influence the community, they can bring in customers for your business. Remember to advertise them on your website and social media with their permission so that people know who to expect. You can also distribute flyers with your event and their names.
11. Hand out swag
During the grand opening event, you can hand out promotional products that people can enjoy. These can be branded tote bags, pens, sockets, notebooks, or whichever fits best with your brand. You can even have goodie bags with childhood party memoirs! Make sure to leave a business card in each swag, so that they remember your brand.
12. Ribbon-cutting ceremony
A ribbon-cutting event suggests that something big and official is coming. With ribbon-cutting ceremonies, there is a sense of timing. Guests show up on time or earlier so that they can witness the ribbon-cutting moment. The best thing about this idea is that it can be combined with all the other ideas.
The goal of a grand opening is to introduce your business to the community while leaving a lasting impression on your future customers. From these 12 creative grand opening ideas, consider which one works best for your brand personality!