Brand Activation Event Design Ideas & Examples

Brands are always looking for new ways to connect with their customers. One way is through a brand activation event.

The event can be used as a marketing tool to promote the company’s products, services, and values. It also provides an opportunity for the company to show off its creativity and innovation skills. It could be in any form – it could be a flash mob, a product demonstration, or even an interactive game. Here are some brand activation ideas that will surely work. 

What Is Brand Activation Management?

Let’s begin by defining brand activation. To put it simply, it’s making sure that the marketing and branding activities you conduct give your audience and clients a unique and memorable time with your company. It’s the process of getting your name out there and spreading the word about your product.

Brand activation management refers to the organization and use of all assets that are accessible to assure the consistency, frequency, and flexibility needed to gain customer recognition and appreciation.

15+ Brand Activation Event Design Ideas & Examples

Here are some brand activation ideas and designs to promote your products and engage your customers. 

  1. Square-shaped shakes by Sonic

They offered Coachella attendees square-shaped shakes, which were the ideal size for posting on Instagram. They could only be purchased through that particular social media platform.

  1. SXSW 2022 by Slack

Everything about this brand activation beats Slack, from the immersive 3D selfie settings to the “Work from Anywhere” lounge with powerful WiFi to the delectable sweet snacks and Slack apparel.

  1. Human car wash by Vitaminwater

Vitaminwater built a human car wash for the WayHome Music Festival. What does every summer festivalgoer face? Heat. Vitaminwater resolved the issue and promoted its brand with a fun misting station.

  1. Rodeo by Durango Boots

Everyone at the event got a chance to ride the bull after it was put up. It’s critical to understand your target demographic in order to cater to their interests.

  1. Apple TV+ at Sand Diego Comic-Con

Fans enjoyed the whole immersive experience, from meeting their “innie” in the boardroom to interacting with Lumon personnel on the severed floor. Apple TV+ branded a whole San Diego building to draw attention and draw attendees to its different experiences.

  1. Scavenger hunt by Bloomingdale

Participants enjoyed engaging in activities while discovering the store’s rich history. Many y attendees posted photos they had taken during the event on social media, which brought Bloomingdale’s even more attention.

  1. Virtual treasure hunt game by Ready Player One

The marketing team for Ready Player One, directed by Steven Spielberg, made brilliant use of virtual reality to entice people to see the film by having them participate in a virtual treasure hunt.

  1. Free private jet trip by Guinness Class

Each person who purchased a beer during the promotion period was eligible to win the grand prize. It was a vacation for the winner and four companions to Dublin, Ireland, via private jet.

  1. Sparkle Shop by Starbucks

The pop-up “Sparkle Shop” was built by Starbucks and glitter-obsessed YouTuber LaurDIY to promote the company’s new Teavana tea brand.

  1. Bright yellow water slide by Lipton Iced Tea

Lipton distributed free samples to a crowd of inquisitive bystanders who had arrived to see what all the fuss was about. They also used #BeADaybreaker hashtag.

  1. Dining Club pop-up restaurant by IKEA

This brand activation idea had diners cook for their loved ones while supervised by trained chefs.

  1. 29Rooms by Refinery29

Each of the 29 rooms was planned and curated to provide a unique experience based on a certain theme. It was produced in collaboration with a different set of musicians and businesses.

  1. SocialSwipe by Misereor

Misereor puts up digital billboards throughout airports. A portion of the proceeds from the poster sales would be given to various charities working to solve global issues. A receipt is sent to each donor via their bank statement, along with a heartfelt word of gratitude.

  1. Big Ice Screening Film Festival by Ben & Jerry’s

Successful brand activation events reinforce company values. Values convert casual customers into brand advocates. Ben & Jerry’s supports environmental concerns. Green technology made the Big Ice Screening Film Festival feasible, screening eight movies over three days.

  1. Wait Training by Lucozade

By showing live fitness coaches on bus stop TVs, Lucozade removed excuses and got people moving as they waited. After the session, participants were given bottles of a sports drink called Lucozade.

  1. Pickle-flavored beer by Grillo’s Pickles

Grillo’s Pickles collaborated with a local brewery to make a pickle-flavored beer during the Boston Pickle Fair. These partnerships are profitable. Grillo’s beer sold out at the brand activation event and may return.

We hope you enjoyed our brand activation event design ideas and examples. For your event decoration needs, contact Vintage BASH, and we will take care of you!

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