Brand activation helps is key to building awareness for a company by interacting with its target audience. A business typically has 7 seconds to make a first impression and takes 5 to 7 impressions to build brand awareness. The ultimate goal for the brand is for a company to make and leave positive impressions on the customer. Brand activation is very broad and can be done in many different ways, read on to find out!
Make learning brand history enjoyable
Brand history is essential to a company’s image. This shows the company’s foundation, how the founders built it, and how it has stood its ground up to the present time. Make the customer experience brand history through fun activities such as scavenger hunts, quiz bees, or campaigns that help customers discover the history while having a great time.
Present solutions to your customer’s problems
Why do people patronize a business? Because they see the need for it. By presenting your products as solutions to their problems, they will understand how your product will benefit them and at the same time, this helps in creating a positive image around your brand.
Plan and execute exclusive events
Plan and execute exclusive events. Invite some from your target audience to join you. This helps you build a close network with your customers.
Tap into influencers
Many people follow influencers on their various social media platforms. Influencers establish their image and aim to be trustworthy, someone who can recommend products and services that people can buy. Tapping into influencers with a similar target audience as yours can help in promotions and increasing event return on investments (ROIs).
Incorporate the element of surprise
People love surprises. Monotony and routine bore others. Stir curiosity and hype your audience by doing something expected related to your brand.
Encourage customer promotion
There is always a kind of magic surrounding word-of-mouth promotions. People trust their circle. Try selling limited items and asking your buyers to post them on social media. This increases brand visibility.
Annual events make your audience look forward to something. Having annual events cultivate customer loyalty because you know who stays updated with your company.
Do product demonstrations
Product demonstrations can be done in various ways, with the most common way being done in grocery stores or hardware stores. This is a great way to let your audience try out your product so they can get a feel of it.
Leverage what customers love
One of the easiest ways to connect with your audience is by understanding what they love. For example, your brand sells bikes and bike accessories. What are some events you can hold for them? Try events like assembling bikes or fun bike races.
Make use of technology
Technology is advancing and your business should utilize it! You can use tools and event software that can help reach audiences in different areas that can help you achieve business growth.
Promote brand values
Your brand values are what can turn customers into loyal ones. Create and join events that your brand stands for. Be visible and authentic as you join these types of events.
Partner with other brands
Partner with other brands who aren’t your direct competitors but have a similar audience to yours. This helps you expand your reach while it benefits both of your brands.
Hold interactive events
Interactive events are interesting for customers as it lets them have a real-life experience. When they can participate, they become more involved with your brand and it helps generate business and excitement.
Tap into customer aspirations
What does your audience aspire to be? Tap into their aspirations in life and demonstrate how they can achieve that through your brand.
Be a way for your customers to do good
Open up the doors for your customers to contribute good to the world. Bring light to specific issues and think of ways you can connect that with your products.
Make your audience feel heard and supported
Some people don’t buy your products because they still have reservations about using them. Maybe they don’t see its importance yet, encourage them to try!
There are many other ways to enhance your brand activation and awareness. Stay up-to-date with the latest trends and incorporate them into your activation strategies!