Coachella is one of the most popular music festivals in the world. It’s a great opportunity for brands to engage with their target audiences and create an unforgettable experience. There are many ways to use Coachella as a platform for brand activation, such as creating unique experiences, interactive displays, and engaging giveaways. Here are some of the Coachella brand activation ideas for 2022 that we can also offer to you this year.
HBO Max’s Flight Attendant Preflight Lounge debuted at Coachella’s Ace Hotel. Self-care treatments and a private showing of season two of the hit show were part of the event, which was only for people who were invited.
HP’s Antarctic Dome had 360-degree audiovisuals. The first Metaverse NFT was released this year. Regen, a short film scored by ODESZA and made by nine digital artists on HP PCs with great visuals and processing, highlights digital and virtual art.
Derek Blasberg, YouTube’s fashion and beauty chief, interviewed artists and producers for “Shorts” on Coachella fashion and beauty trends. They enjoy YouTube’s desert festival in a lounge with curated art and installations.
With the right strategy in place, brands can leverage the power of Coachella’s massive reach and create memorable experiences that will leave a lasting impression on target audience.