Key brand touchpoints, and activations in the food and beverage industry show consumers how the product may be used and encourage them to envision new ways of enjoying the product in their own lives. The future of food and drink experiential marketing is bright, as evidenced by the proliferation of temporary café pop-ups featuring famous chefs and festival kiosks offering free samples of frozen yogurt.
One idea is “Instagram packs” with meals to encourage diners to take photos of their meals in the most flattering possible light. In order to facilitate those challenging over-the-table views, the supplied kits include a camera light, a multi-device charger, a wide-angle lens, and a tripod.
Experiential is making waves in the beverage industry as well, with robotic bartenders, specialty coffee shops, and inventive cocktails all contributing to the trend.
We offer boards that provide inspiration for activities like pop-up shops, digital activations, experiential marketing campaigns, and more. With these ideas, you can craft an unforgettable experience that will leave a lasting impression on your customers.