15+ Best Workshop Ideas for Brand Activations in Toronto and Ontario
Brand activations create memorable experiences that foster deeper connections with your audience. And if you incorporate workshops into these activations, you can engage participants in a hands-on, interactive way. This provides tangible value that they’ll associate with your brand. Clueless how? We’ve listed some workshop ideas for brand activation in Toronto and Ontario that can significantly boost customer engagement and loyalty.
1. Luxury Flower Bar Service by VintageBASH
Ideal for: luxury and high-end, beauty and wellness, hospitality and event, lifestyle and home décor brands
Upgrade your event with an interactive flower bar experience from VintageBASH. Guests can choose from various flowers to create their own arrangements, such as mini bouquets, boutonnieres, flower crowns, cuffs, and handheld wreaths. The service includes customizable packages tailored to your event’s theme, with on-site floral designers to assist in creating beautiful arrangements.
This experience promotes creativity and leaves guests with a beautiful, tangible memory of your brand, aligning it with elegance and personalization. Beyond the flower bar, VintageBASH also offers comprehensive Brand Activation & Experiential Marketing Decor & Props, ensuring your events are not just memorable but also immersive and impactful.
- www.vintagebash.ca
- 1230 Sheppard Avenue West, Unit 5, North York
- 647-860-7401
- hello@vintagebash.ca
2. Artisan Soap Making by MadeByMe Co.
Ideal for: beauty and wellness brands
Participants can craft their own soaps, choosing from various scents and additives. This workshop creates a lasting impression with a product that participants will use daily, constantly reminding them of your brand.
- www.madebymeco.com
- 576 Front St W, Toronto
- +1 647-708-0190
3. Virtual Reality Experiences by The Next Level
Ideal for: tech and entertainment brands
Immerse your audience in tailored virtual environments. These workshop ideas for brand activation in Toronto and Ontario aim to showcase innovation and provide a cutting-edge, memorable experience highlighting your brand’s tech-savvy edge.
- www.thenextlevelvr.ca
- 100 Kellogg Lane, London
- +1 519-709-1346
4. DIY Terrariums by The Urban Botanist
Ideal for: eco-friendly and lifestyle brands
Let attendees build their own miniature gardens. This is great for promoting sustainability and creativity, aligning your brand with green values.
- www.theurbanbotanist.ca
- 877 Boyd Avenue, Unit B K2A2E2, Ottawa
- +1 613-514-0525
- info@theurbanbotanist.ca
5. Baking Classes by Gusta Cooking Studio
Ideal for: food and beverage brands
Host a baking workshop where participants can create delicious desserts. These workshop ideas for brand activation in Toronto and Ontario foster a communal atmosphere and leave participants with a delightful memory of your brand.
- www.gusta.ca
- 28 Crown Steel Drive, Unit 16, Markham
- +1 905-604-6040
- studio@gusta.ca
6. Custom Perfume Making by The Perfume Bar & Aromachology
Ideal for: luxury and personal care brands
Allow participants to create their own unique scents. This workshop creates a personal and intimate connection with your brand as participants craft something uniquely theirs.
- www.perfumeevent.com
- 188 Davenport Road. Toronto
7. Mobile Painting by Pinot’s Palette
Ideal for lifestyle, arts, and entertainment brands
Offer a fun, creative outlet with painting workshops. This workshop promotes relaxation and creativity, providing a fun brand experience.
- www.pinotspalette.com
- 2866 Dundas Street West, The Junction, Toronto
- +1 416-769-8585
- toronto@pinotsalette.com
8. Mixology Classes by Love of Cocktails
Ideal for: alcohol brands and hospitality-related businesses
Host cocktail-making classes where attendees learn to mix their own drinks. These workshop ideas for brand activation in Toronto and Ontario associate your brand with fun, social experiences and leave a lasting taste.
- www.loveofcocktails.com
- 1564 Queen St W, Toronto
- +1 647-627-1564
- info@loveofcocktails.com
9. Craft Beer Brewing by Toronto Brewing Co.
Ideal for: beer brands and those in the food and beverage industry
Participants can learn the art of brewing their craft beer. It engages participants in a process highlighting quality and craftsmanship, which they’ll associate with your brand.
- www.torontobrewing.ca
- 3701 Chesswood Drive, Unit 115, Toronto
- +1 416-901-3900
- info@torontobrewing.ca
10. Jewelry Making by Jewel Envy
Ideal for fashion and accessory brands
Let participants design and create their own jewelry pieces. Incorporating this workshop into your brand activation encourages creativity and leaves participants with a tangible, wearable memory of your brand.
- www.jewelenvy.ca
- 151 Marion St, Toronto
- +1 647-436-6709
11. Ceramic Pottery by Cottage Pottery Studio
Ideal for: home decor and lifestyle brands
Participants can mold and paint their own pottery. It combines creativity with functionality, providing a lasting association with your brand.
- www.cottagepotterystudio.ca
- 253 Hyman St., London
- +1 519-615-2529
- info@cottagepotterystudio.ca
12. Fitness Bootcamps by Fit Factory Fitness
Ideal for: fitness and wellness brands
Host an intense workout session for health-conscious audiences. Combine this workshop with your brand activation to promote a healthy lifestyle and position your brand as a supporter of well-being.
- www.fitfactoryfitness.com
- 373 King St W. Toronto
- 416-900-0362
- getfit@fitfactoryfitness.com
13. Woodworking by Toronto Crafts
Ideal for: home improvement and DIY brands
Teach participants the basics of woodworking. This creative workshop emphasizes hands-on skills and links your brand with creativity and quality.
- www.torontocrafts.ca
- 388 Carlaw Ave Unit 200A, Toronto
14. Gardening Workshops by Toronto Botanical Garden
Ideal for: eco-friendly and home improvement brands
Teach attendees the basics of gardening. You can connect your brand with sustainability and outdoor living with this workshop.
- www.torontobotanicalgarden.ca
- 777 Lawrence Avenue East, Toronto
- +1 416-397-1341
- info@torontobotanicalgarden.ca
15. Wine Tasting and Pairing by Downtown Winery
Ideal for: wineries and gourmet food brands
Offer workshops on wine tasting and food pairing. This will enhance your brand’s luxury image and create a sophisticated experience.
- www.downtownwineryto.com
- 30 Ossington Ave, Toronto
- +1 416-537-0416
- info@downtownwineryto.com
16. Interactive Cooking Demonstrations by The Chef Upstairs
Ideal for: food-related brands
Provide a guided cooking experience where participants can learn new recipes and techniques. These workshop ideas for brand activation in Toronto and Ontario combine education with enjoyment, making your brand synonymous with culinary excellence.
- www.thechefupstairs.com
- 555 N. Rivermede Rd, Vaughan / 516 Mount Pleasant Rd, Toronto
- +1 416-544-9221
- events@thechefupstairs.com
References:
- https://www.bizzabo.com/blog/brand-activation-ideas
- https://entasher.com/ca/s/brand-activation-companies-/toronto-county-ontario
- https://tigriseventsinc.com/activations-and-events-tigris-top-16