15+ Brand Activation Event Ideas And Examples
Forget the tired pamphlets and awkward sales pitches. Brand activation brings a brand to life through experiences and interactions that create emotional consumer connections. It enhances awareness, engagement, and loyalty, ultimately driving sales and fostering a positive brand image. And we’ve listed some of the best brand activation event ideas and examples that’ll have people lining up and your brand on everyone’s social feed.
1. Spotify’s Wrapped
Spotify’s Wrapped campaign has become a year-end favorite. Spotify encouraged social sharing and engagement by providing personalised playlists highlighting users’ most listened-to songs and artists.
2. House of Vans
Vans transformed their venues into community hubs where fans could showcase BMX tricks, enjoy skateboarding lessons, live music, and art installations. Their International Women’s Day event, promoting women in skateboarding, was particularly impactful, creating a memorable and inclusive experience.
3. Nike Run Club by Nike
The Nike Run Club app is a gamified workout experience that encourages users to stay active while promoting Nike products. It offers workout tips, social media sharing features, and product suggestions, making it a holistic fitness companion.
4. Idahoan Foods’ Mashed Potato Tasting Tour
Idahoan’s tour stops at various events to offer mashed potato tastings. It helped engage fans directly, increasing product trials and brand loyalty.
5. Red Bull’s Cliff Diving
Red Bull hosted cliff diving events at iconic locations. It emphasises the brand’s association with extreme sports and adventure.
6. Google Home Mini Donut Shops
Google set up pop-up donut shops where visitors could exchange a donut for a demo of the Google Home Mini. This fun, interactive experience linked the product to a tasty treat, driving awareness and engagement.
7. Blue Bottle’s Touchscreen Coffee Pop-Up
Customers order Blue Bottle Coffee products via touchscreen and receive it from a locker, minimising human interaction. Streamlined the customer experience and maintained safety during the pandemic, enhancing brand appeal.
8. Veuve Clicquot’s Pop-Up Champagne Bar
Veuve Clicquot launched a mobile champagne bar, combining luxury and accessibility to attract its audience. This activation provided a unique, high-end experience that aligned with the brand’s image.
9.PUMA’s 3D Billboards
PUMA‘s latest brand campaign, “FOREVER. FASTER. – See The Game Like We Do,” features innovative 3D billboards in South Africa. The campaign, PUMA’s first global brand initiative in a decade, aims to reinforce its position as the fastest sports brand.
10. Hyundai’s AR/VR Interactive Installations
Hyundai’s multisensory exhibit at Cannes featured VR experiences of their vehicles. Offered immersive storytelling, enhancing brand experience and customer engagement
11. Red Bull’s Festival Experiences
Red Bull’s music festivals featured branded experiences and interactive zones. As the brand is integrated into lifestyle events, it enhances brand affinity and engagement.
12. 29Rooms by Refinery29
A multi-room event where each room is uniquely designed by partnering brands, providing an immersive and shareable experience. 29Rooms by Refinery29 consistently trends on social media, thanks to its visually engaging setups and brand partnerships.
13. Intel’s Computex Keynote
Intel’s keynote speech was presented as a digital hologram at a tech trade show. It created a memorable and futuristic experience that left a lasting impression on attendees.
14. SXSW by Slack
Slack offered a free interactive pop-up experience where participants enjoyed exploring the larger-than-life digital HQube, cozied up in the Work from Anywhere lounge, and snapped profile photos in the immersive 3D scenes.
15. L’Oreal Virtual Product Try-Ons
L’Oreal’s virtual makeup try-ons use augmented reality. This enhances online shopping experiences and increases conversions and customer satisfaction.
16. Samsung Galaxy Studio
Samsung’s Galaxy Studio provided hands-on experiences with their latest devices. Interactive installations and immersive VR experiences highlighted the brand’s technological advancements and engaged tech enthusiasts.
Brand activations are essential for engaging with consumers in memorable and impactful ways. If you want to create a memorable brand activation event, VintageBash specialises in designing and executing unique brand experiences that leave a lasting impression.
References:
- https://peekage.com/blog/brand-activation-examples
- https://www.bizzabo.com/blog/brand-activation-ideas
- https://userpilot.com/blog/brand-activation-examples
